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The correct context for using 赞助 (zànzhù) is when talking about financial or material support for a person, organization, or event. This can include sponsoring a sports team, providing funding for a charity, or patronizing a business. It can also refer to supporting someone's career or artistic endeavors.
For example, you could say "这家公司赞助了我们的慈善活动" (zhè jiā gōngsī zànzhù le wǒmen de císhàn huódòng) which means "This company sponsored our charity event."
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