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In conversation, 标语 (biāoyǔ) is commonly used to refer to a poster, slogan, or banner that conveys a message or promotes a certain idea or product. It can be used in both formal and informal settings.
For example, in a business meeting, someone might say "我们需要设计一些新的标语来宣传我们的产品" (wǒmen xūyào shèjì yīxiē xīn de biāoyǔ lái xuānchuán wǒmen de chǎnpǐn) which means "We need to design some new slogans to promote our products."
In a more casual setting, someone might say "我看到街上有一些很有意思的标语" (wǒ kàn dào jiēshàng yǒu yīxiē hěn yǒuyìsi de biāoyǔ) which means "I saw some interesting slogans on the street."
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