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口号 (kǒu hào) means "slogan" in English. It is a short and catchy phrase or motto that is used to represent a group, organization, or cause. It is often used in advertising, political campaigns, and protests.
Example 1: 这个公司的口号是“质量第一，顾客至上” (Zhè gè gōngsī de kǒu hào shì "zhì liàng dì yī, gù kè zhì shàng") which means "The company's slogan is 'quality first, customer foremost'."
Example 2: 这次抗议活动的口号是“人民的利益高于一切” (Zhè cì kàngyì huódòng de kǒu hào shì "rénmín de lìyì gāo yú yīqiè") which means "The slogan for this protest is 'people's interests above all'."
Example 3: 这个品牌的口号是“简单生活，快乐生活” (Zhè gè pǐnpái de kǒu hào shì "jiǎndān shēnghuó, kuàilè shēnghuó") which means "The brand's slogan is 'simple life, happy life'."
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